With the baseball post-season in full swing, it seems like an opportune time to talk about Moneyball and how organizations can become analytics-driven businesses. Like in baseball, being an analytics-driven organization doesn’t only pay off in wins but also in dollars too. According to a recent Forrester report, businesses that are insights-driven, who use data and analytics as a fundamental strategy for their business, are forecasted to steal $1.2 trillion a year by 2020 from businesses that are not insights-driven. Is your organization on the winning side?
What you will learn:
- What is Moneyball Marketing and how can it impact your business
- Understand the steps to become analytically driven, starting with the data you have today to progressing towards an optimal future state
- Case Study of Moneyball at work
Who should attend:
Marketers, analytics professionals, consultants, agencies, individuals interested in the field of analytics and marketing
Presenter: Louis Cho
Louis is the Managing Director of Marketing Sciences at Delbridge with over 17 years of experience in the Marketing Technology and Advanced Analytics space specializing in leveraging the convergence of big data, advanced analytics, and enterprise technologies to deliver transformative analytics capabilities that drive growth. He holds an advanced degree in Mathematics & Statistics and an MBA from the University of Toronto.